Since LeapFrog released the Leapster handheld gaming device in 2003, there has been a great deal of controversy over the lack of third party software on LeapFrog devices. Initially, there were absolutely no third party games on LeapFrog gaming systems. LeapFrog executives cited a number of marketing risks as the reason for this, much to the dismay of people like Ian Bogost at Water Cooler Games. Bogost and others continued to call for LeapFrog to allow third party software, and in 2005, they gave in. Sort of.
Scholastic became LeapFrog’s first third party developer, but, as Bogost writes in his article “LeapFrog Leapster Update: L-Max and Third Party Development”, Scholastic and LeapFrog had created less a third party software agreement and more a “co-marketing and co-distribution plan”. HP, Disney, and other companies entered into similar arrangements with LeapFrog, thus creating what they called a “developer network”. This isn’t exactly what those who called for third party LeapFrog software had in mind because it doesn’t allow for independent game developers to make games for the LeapFrog systems.
Now, I don’t claim to understand the intricacies of LeapFrog’s marketing department. I can’t say what would be good or bad for the company itself. What I can do is talk about where I think LeapFrog can benefit from independent third party software and where i think independent developers can benefit from developing for LeapFrog.
From independent developers, LeapFrog stands to gain new and innovative types of educational games. Independent developers could create games that educate children in new and interesting ways rather than sticking to safe, preexisting formulas. Independent developers could also create new characters and narratives that would be found exclusively on LeapFrog systems, and have the potential to give LeapFrog its very own Sonic or Mario- a character that defines the company. Of course, the most obvious benefit LeapFrog would gain from independent developers would be a massive increase in the number of games made for the system. This type of expansion could ultimately make LeapFrog’s systems into competitive consoles. The true potential of LeapFrog’s gaming systems hasn’t been fully explored, and in all likelihood, it won’t be until LeapFrog truly allows third party software.
Independent developers have a lot to gain from LeapFrog as well. From what I can tell, developing for systems like the Leapster seems relatively cheap and easy. A successful LeapFrog title could help get an independent company off the ground with very little investment on the front end. There is also something to be said for developing exclusively for LeapFrog. Take into consideration the idea of creating a Mario for LeapFrog. The company who develops this hypothetical character stands to gain a lot, not just from games featuring said character, but from the merchandising juggernaut that would inevitably follow. Bottom line, if LeapFrog allows third party software, it would open a whole new world to independent developers.
In my reading on this subject, I’ve found very little information published after 2006, so if anyone has heard any further developments about third party software and LeapFrog, please let me know. Ian Bogost’s articles about LeapFrog, which i cited earlier, can all be found at http://www.watercoolergames.org
Recent Comments